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our story

Who we are

Swim by Alba is a London based swimwear brand created by fashion stylist Albana Janjeva in 2018. The brand’s designs are the perfect combination of timeless styles that are universally flattering in luxe-driven, innovative materials.


“The idea of empowering women and giving them body confidence irrespective of their shape or size is at the heart of the brand.”

Our aim

  • To design pieces that celebrate and compliment women of all shapes and sizes

  • To create gorgeous swimwear that is hand-made with premium quality fabrics and hardware. 

  • To empower our clients to look and feel confident in their beautiful bodies

  • To capture the hearts of women all around the world and build an extraordinary following


At a time where successful businesswomen are redefining feminism, it was important for Albana to create a brand that is dedicated to celebrating all women.

Want to know more about our process and how we go from sketch to garment? Scroll down to find out!

Bekki in Horizon Blue

Swim by Alba is the perfect combination of exquisitely cut swimwear that is universally flattering, oozes vibrant femininity and is aesthetically incomparable to others. 

Kiki in Mulberry

The Design Process

All of our pieces are designed in house, in our London studio. Taking inspiration from my friends and family who are all different shapes, sizes and each have their own individual style.


You will find each piece is named after someone in my life and our overall aim is to have a catalogue of styles that complement the figure of a variety of women from all over the world.

The Development Process

Our pieces take time to perfect, we can assure you that nothing goes into production until it is perfect! Our production is supportive of small business owners, we work with freelancers and support the craft of women in design.


The development of each garment is a meticulous process; after numerous samples have been made and the final pattern is approved, they are sent to our freelance Pattern Grader, Amelia who grades each pattern ranging from XXS-XXL.


Once these are sent back to us, we host fit tests on a variety of womxn and sample the pieces.

The Production Process

At Swim by Alba, we source materials from all over the world. We use premium lycra from Brazil, additionally our hardware is designed in-house and made using the finest metals suitable for wear in Turkey.

Once the collection has been finalised, an order form is created and we send our pattern pieces, fabric and materials to our factory in Indonesia who begin the cut, make, trim process.

We maintain the highest standards throughout the whole process from design, development, manufacturing and even shipping!

You can connect with us on Instagram and TikTok where we often post sneak peeks and previews of the design process.

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