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Who we are


Founded in 2018 by fashion stylist Albana Janjeva, Swim by Alba is a London-based swimwear brand. Our designs represent the ideal blend of timeless styles, universally flattering cuts, and the use of luxe-driven, innovative materials.

Central to our brand's philosophy is the empowerment of women, fostering body confidence regardless of their shape or size. This core value lies at the heart of everything we do.

Our mission statement


  • Our aim is to craft pieces that celebrate and compliment women of all shapes and sizes.

  • We take pride in creating exquisite swimwear, hand-made with premium quality fabrics and hardware.

  • Our goal is to empower our clients, allowing them to embrace confidence in their beautiful bodies.

  • We aspire to capture the hearts of women worldwide and build an extraordinary following who resonate with our vision.

In an era where successful businesswomen are reshaping feminism, Albana recognized the significance of establishing a brand devoted to celebrating women in all their diversity.

Want to know more about our process and how we go from sketch to garment? Scroll down to find out!

Bekki in Horizon Blue

Swim by Alba is the perfect combination of exquisitely cut swimwear that is universally flattering, oozes vibrant femininity and is aesthetically incomparable to others. 

Kiki in Mulberry

The Design Process


Every single piece in our collection is meticulously designed in our London studio, drawing inspiration from my diverse circle of friends and family, each with their unique shapes and individual styles. We take pride in naming each piece after someone special in my life, and our ultimate goal is to curate a catalog of styles that beautifully complement the figures of women from every corner of the world.

The Development Process


We devote ample time to perfecting our pieces, ensuring that nothing goes into production until it reaches the epitome of perfection! Our production process actively supports small business owners, collaborating with freelancers, and championing the craft of women in design.

The creation of each garment undergoes a meticulous process, involving multiple sample iterations. Once the final pattern is approved, it is sent to our skilled freelance Pattern Grader, Amelia, who expertly grades each pattern to cater to sizes ranging from XXS to XXL. After receiving the graded patterns, we conduct fit tests on a diverse range of women, sampling the pieces to ensure a perfect fit.

The Production Process


At Swim by Alba, our materials are sourced globally, with premium lycra from Brazil and our in-house designed hardware crafted using the finest metals suitable for wear from Turkey.

After finalizing the collection, we create an order form and send our pattern pieces, fabric, and materials to our factory in Indonesia, where the meticulous cut, make, trim process begins.

Throughout every stage of the process, from design and development to manufacturing and shipping, we are committed to upholding the highest standards in every aspect.

You can connect with us on Instagram and TikTok where we often post sneak peeks and previews of the design process.

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